Yandex or Google?
If you have chosen Russia as your next strategic market, you should know several important things about its specifics. We will spare you from talking about differences in people’s mentality and the rest, but we rather want to talk about some online behavior differences that can very much shape your digital strategy. Any online customer acquisition starts with targeting your audience and traditional way to do so would be building your Google Adwords campaign. Well, this is not the case if you are building online strategy for Russian market. At least, partially it is not the case. Yandex is the world’s 4th biggest search engine, but in Russia it is the most popular, with over 60% of the market (beginning of 2014 statistics). It is as well the fastest growing search engine in the world, showing unprecedented 28% growth in 2014. So when you think…Read More